Street Dogs designed and built a custom hot rod for The Mattel Toy Stores. The vehicle served as the model of a Hot Wheel and was used at various events to promote the company and its stores. Street Dogs developed and implemented various marketing promotions and events for The Mattel Toy Stores, including a holiday promotion, t-shirt slogans, and special events. Street Dogs also helped Mattel promote their holiday stores by supplying ground crews to pass out fliers and street characters to attract attention.